Hold fast & Stay true
The business environment has long been marked by uncertainty. Since the pandemic, we’ve faced challenges such as inflation and sharp interest rate hikes, war in Europe and the Middle East, unpredictable weather extremes, heightened political polarization, economic downturns, and waves of restructuring negotiations.
All these factors affect not only businesses but also leadership. How do you lead when the operating environment doesn’t support success?
Focus on the Fundamentals
When everything around you seems to be changing, it’s crucial to identify what remains constant, what needs special attention, and where changes can be made.
A fundamental question is, for example, where does your company stand now, and what is your goal? What actions will move you toward that goal, and where should you focus changes?
Clarify your organization’s purpose – what product or service do you offer, to whom, how, and why?
The Importance of Organizational Culture
How does your culture support achieving the company’s goals? In challenging times, the value of a positive culture becomes even more pronounced. How can you strengthen internal collaboration to achieve things that would be impossible individually?
A sense of collective capability within the organization helps in situations where influence over external factors is limited. Even when things feel difficult, it’s important for leaders to remind themselves and their teams of their competencies and ability to overcome challenges.
Also, make room for feelings of uncertainty and reflection—listen and engage in conversations. Together, you might discover new ways to move forward.
Stay the Course
It’s essential for leaders to stick to the chosen strategy and actively communicate it, ensuring alignment at all levels of the organization.
In uncertain times, trust that the decisions made are the right ones. This is not the time for entirely new solutions, but preparing for future changes with clear goals and a strong organization is key.
After all, every storm eventually passes.
This article is inspired by Laura Empson and Jennifer Howard-Greenville’s piece, “How to Lead When the Future Feels Unpredictable” (HBR, Nov 1, 2024).
