In growth-oriented companies, there is a lot of talk about focusing sales, but in practice the discussion often centers on new customer acquisition rather than the existing customer base. [...]
Business strategy consultancy Growth Agency IHME and The Satama, which builds brands, marketing and demand, have launched a collaboration aimed at helping companies combine strategy, sales and [...]
Focus Drives Growth – and Growth Drives Profitability Companies want to grow, but many growth strategies stumble over the same obstacle: trying to sell to everyone. The idea that “the more [...]
The growth challenges of SMEs are often attributed to markets, competition, or financing, but recent research shows that the real barriers are usually internal. A study analyzing the growth of [...]
Companies surprisingly rarely consider trends other than technology that influence sales. Perhaps this is because technological development is tangible, and its impacts on one’s operations [...]
Long-term client relationships are a company’s most valuable asset. They ensure a stable and predictable revenue stream, and the client’s expectations and needs are well understood—or are they? [...]
Cross-selling is logically one of the most effective ways to increase a company’s revenue, whether it’s in a restaurant, an online store, or a traditional B2B business. Many companies view [...]