The Satama and Growth Agency IHME combine their expertise to accelerate companies’ commercial growth

Business strategy consultancy Growth Agency IHME and The Satama, which builds brands, marketing and demand, have launched a collaboration aimed at helping companies combine strategy, sales and marketing into a more impactful whole.

In many companies, growth is held back by the same phenomenon: business strategy, sales and marketing develop as separate entities. Strategy can easily remain on slides, sales operates according to its own models, and marketing generates visibility without a clear link to commercial goals.

Growth Agency IHME and The Satama are combining their expertise precisely at this intersection.

Growth Agency IHME brings to the collaboration strong expertise in business, sales and customer strategies, their management, and the identification and utilisation of industry-specific future drivers of change in business development. The Satama complements this with expertise in brand, positioning, communications, digital demand and marketing execution.

Together, the goal is to ensure that strategic choices are translated into concrete actions at the customer interface, and that marketing systematically supports sales. In both the short and long term.

In what situations does the collaboration bring the most value to customers?

The collaboration is particularly useful in situations where a company, for example:

Is clarifying its growth strategy and market position

When the strategic direction of the business or the sales/customer model is being renewed, positioning and a value proposition that work in the market are essential. At the same time, the role of marketing, messaging and customer promise must be updated to support the strategy.

Is seeking better alignment between sales and marketing

In many organisations, sales and marketing are pursuing the same growth from different perspectives. A jointly built model creates shared goals, metrics and practices.

Is looking for the right target customers (ICP)

Companies often have many customers but an unclear understanding of which ones are the most profitable or strategically important. At the same time, it becomes clearer how these target customers can be reached, how they can be moved forward along the buying journey, and how marketing automation can be used to develop customer relationships.

Is preparing for changes in the market

Megatrends and, in particular, industry-specific drivers of change rapidly influence how customers buy, what they value and what kind of communication resonates with them. When correctly anticipated, these change phenomena sharpen strategy and help companies make the right choices.

Wants to ensure that strategy is put into practice

Strategy only works when sales, marketing and the entire organisation understand their role in implementing it.

Collaboration has started with the first projects

Growth Agency IHME and The Satama have already launched their first joint customer projects.

These have included, for example, market and competitor mapping as well as positioning work to support the international growth planning of a promising startup company, and identifying development areas between sales and marketing in a large company to strengthen the commercial whole.

The aim of the collaboration is to build solutions for customers in which strategic thinking and practical execution go hand in hand.

Reviewing the critical points of growth

The direction of growth and day-to-day activities do not always follow the same path. Often, companies have made the right strategic choices, but these are not visible in everyday operations — or the actual work has developed in a different direction than the strategy.

We are offering a limited number of companies the opportunity to review their situation together with us.

In the discussion, we will examine, for example:

• whether the strategic choices are up to date in relation to the market

• which choices are already visible as concrete actions — and which are not

• where the commercial whole works well and where friction arises

The goal is to form a clear view of where limited resources should be focused so that growth progresses consistently. This is not an audit or a report, but a joint review that creates a shared view of the most important next steps.

Book a discussion with us by contacting Ilkka or Pasi, or by submitting a contact request through our websites.

Further information

The Satama
Pasi Miettinen
CEO
+358 40 519 8451
[email protected]

Growth Agency IHME
Ilkka Rinne
CEO
+358 40 550 7177
[email protected]